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The Google News home page has seen changes this week with the integration of Google Fast Flip, the company’s new article reading service. Launched back in September, Google Fast Flip is still in Google Labs and so developments are still expected over the coming months.
Google has recently developed a click-to-call feature for adverts listed in search content on mobile phones. Through removing the need for users to navigate through a website to review relevant contact details, Google has brought the customer one step closer through streamlining the enquiry process.
PageRank is not the be all and end all of Search Engine Optimisation, but it is certainly something that can be utilised by any site owner to drive the importance of certain pages.
Google has started to rollout their new Social Search system, the basic principle behind the new system is to customize the results you see based on the people in your social network. Google have been trialling the new system since October as an opt-in Google Labs experiment and will be available to all Google users in the next few days.

Google provides us all with their AdWord tool and if used properly it can be the back bone of any Organic and/or Paid Search campaign. Keyword discovery is massively important to any campaign as the provider and client need to come up with the correct choices that are going to not only get first page results but ultimately are going to drive clicks and conversions for sites.
After weeks of speculation American Football fans saw, for the first time during a Super Bowl, an advertisement from Google. It is well known that the most watched event last year in the USA was the Super Bowl so it comes as no surprise that Google would take advantage of the millions of people who tuned in for the biggest game of the year in NFL last night.

A staggering 100 million–strong audience would be enough to catch the eye of any company to grab a spot on the TV during the Super Bowl. A high percentage of viewers tune in to the Super Bowl just for the adverts alone. As you can see this is advantageous for any company.
Social Media Marketing strategies, once was considered a passing fad by a number of members from the SEO community, have become well-established as an integral Internet Marketing method. While this practice has been unfolding for awhile now – Pepsi Cola’s announcement that they will be skipping Super Bowl ads in favour of a 20 million dollar Social Media Marketing campaign should leave no doubt t
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